Best Mail Software For Mac
Stuff's happening, and you want to tell everyone about it. Years ago, that might have required paying for a newspaper ad, publishing a press release, or printing and mailing a flyer. Today, reaching your customers and contacts is as easy as clicking a button in an email marketing app. The only question is: Which email marketing should you use?
Best Mac email clients of 2018 While Mail for Mac is a great email client for most users, some of us require something a little more feature-rich for our day-to-day life.
There are dozens of ways to send emails to lists, from the BCC field in Gmail (for up to 100 recipients) to mail merge tools in Word. The better option, though, is an email newsletter app—something designed specifically to send beautifully designed emails to hundreds or thousands of subscribers at once. Here are the best. Why Do I Need an Email Marketing App? Email Marketing apps are focused on sending bulk emails to your contacts (Constant Contact pictured) You already send and receive emails every day using an app like Gmail or Outlook. Those tools work great for sending one-off messages to individuals and groups—and if you abuse the BCC field, you can email 100 individuals without annoying everyone.
But for larger groups and scheduled sends, you'll need another option—something that makes it as easy to send an email to everyone as it is to send a message to one person. That's what email newsletter apps are for. They're the tools that power the bulk emails you receive every day, a great way to share news, announce new promotions, share new product features—or even send out an annual email update to all of your friends and family. We dug into dozens of the most popular email newsletter apps, picked out their best features, listed their base monthly pricing, and put it all together in this roundup. We ensured every app in this list can organize your contacts into lists, add new contacts easily via a signup form or integrations with other apps, send beautifully formatted messages in a half-dozen clicks, and analyze how your email performed. And, they almost all integrate with app automation platform to add new subscribers from your store, contact forms, and address book automatically.
If you're looking for a great way to send emails to all your contacts, this is the chapter for you. Emails about the latest happenings at your company can get boring. To capture your customers' attention, you should write emails that are focused on their interests, not yours. Makes that easier with its full-featured CRM alongside with its email newsletter tool.
You can gather detailed info about each of your customers, then divide them into lists based on interests, locations, and more. It starts with email newsletters, with a full-featured email editor to design email newsletters and send them to your lists. That's the core focus of the base plan, where you can start building your contact lists around your newsletters. Then as your marketing grows, you can upgrade to a Plus plan with CRM and marketing automation features to store more details about contacts and use that to focus your lists and land more sales. ActiveCampaign Price: From $15/month Lite plan for unlimited email newsletters to 500 contacts; from $70/month Plus for full email newsletter, CRM, and marketing automation features for 25 users and 1,000 contacts For a deeper look at features and pricing, see our.
To quickly add subscribers from everywhere. An email list is nothing without subscribers. You already have customers and fans, so focuses on making sure those people will get added to your email lists. It natively integrates with WordPress, PayPal, and Facebook so you can add fans from places they already interact with your company. You can import subscribers from a spreadsheet, or paste a plain text list of contacts and let AWeber figure out the names and emails.
You can then build your lists with advanced subscriber forms that include up to 25 fields—with smart fields that can split first and last names automatically—and build landing pages with the same tools. It'll help your email newsletters look great, with hundreds of included templates and stock photos. And, it offers three mobile apps: one to keep track of your stats, another to add subscribers on the go, and a Curate app to build and send email newsletters from curated content. AWeber Price: From $19/month for unlimited emails to up to 500 subscribers For a deeper look at features and pricing, see our. To send internationalized emails. Email needs to look great everywhere. Aims to make this easy with both an internationalized app that's easy to use anywhere, and email templates that look great on mobile and desktop.
Benchmark's cleanly designed email editor lets you pick from a variety of layouts for your text and multimedia components, then accents them with color schemes for emails that look beautiful everywhere—not just on a large desktop monitor. It lets you store your images and videos in the app to easily reuse them in future messages. Then, the entire app's interface is equally at home in English, Chinese, Spanish, and 5 other languages, and its team works with the standard email sending coalitions globally as well as China's ICP to make sure your emails will be delivered everywhere.
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It's an email app for global teams. Benchmark Email Price: Free for sending up to 14k emails to 2,000 contacts; from $13.99/month for sending unlimited emails to 600 subscribers For a deeper look at features and pricing, see our. To make video-powered emails. Check your inbox, and the vast majority of your emails are essentially digital letters. They may have nice templates and even GIFs, but they're focused on text and images. Breaks the mold with video-powered emails. You can shoot videos in BombBomb's app, upload pre-created videos, or pull in YouTube videos, then send them out as email newsletters with text and other details you want.
Then, your contacts can reply with video messages of their own, recording a new video email online and sending it back to you through BombBomb. It sounds crazy, but might be the way to break up the monotony of text emails and get your contacts' attention. BombBomb Price: From $49/month for up to 2,500 subscribers For a deeper look at features and pricing, see our. To send emails for all your clients in one app.
Your emails need to stand out—but you don't have time to customize emails for every campaign. 's email editor includes fewer options than many other email design tools, but that makes it a far faster way to customize your messages. Start with with pre-made templates and drag in new sections you want—and use its examples of variations other teams are using for inspiration. Or, hand-code your own template using Campaign Monitor's simple email code snippets, and host your CSS and assets on Campaign Monitor's server. That's great for your own emails, but even more helpful if your job is sending emails for others.
If you run a marketing or design agency, you can build Campaign Monitor templates, white-label the app, and let your clients send emails through your account with your custom designs. Combine that with its easy-to-use automation tools, and it's a great way to help all of your clients do better email marketing. Campaign Monitor Price: From $9/month Basic plan to send up to 2,500 emails per month to 500 contacts For a deeper look at features and pricing, see our. To turn your email address book into a newsletter list. If you've been hacking together email newsletters by abusing your email app's BCC field, might be the easiest way to break that habit and start sending proper email updates.
It can import your contacts from a variety of apps—including your Gmail and Yahoo! Mail address books—and will keep up with all of their info just like a real address book, including their social media profiles. It also make sending emails simple, with pre-made templates, a nice editor, and an email sending process that lays everything out in one page so you can add any of your email's details at any time. It even puts that extra social media info to work for you, using it to segment your lists and ensure everyone gets the news most important to them. Campayn Price: Free for 12,500 emails per month to 500 subscribers; from $19/month for 15,000 emails to 3,000 contacts For a deeper look at features and pricing, see our. To send emails about events.
If you run a brick-and-mortar business, you're likely sending emails about events and sales to get people to walk into your store. Even with a digital business, live webinars and time-limited discounts can help boost traffic. Is an email app that's also great at managing all of those other things you do, so you can create events and promotions, send them out to your existing contacts, and gather new contacts—all from one app. Constant Contact's event campaign tool lets you schedule your upcoming events, create a registration page, and spread the word via email and social networks.
Then, its social campaigns tool helps you create coupons or downloadable resources for social networks to gain new follows and keep your existing followers excited about your products. Tying it all together is Constant Contact's email tools that let you share these events and promotions in your email newsletter and easily add new subscribers to your lists whenever you run an event or promotion. Constant Contact Price: From $20/month Email for unlimited emails to 500 subscribers For a deeper look at features and pricing, see our. To build a sponsored, email-powered publication. Email newsletters so often restate things you've already written on your blog. Instead lets you gather everything you want to write about, then organize them into categories and turn them into emails in minutes. You'll save links then pull them out of the Collected Items list into your email body, adding a summary along with a category.
You can also add text sections with categories as well. Curated will then group each entry by category, and let you move items up and down to reorganize the email. Then to help fund your email, you can add sponsors with a sponsorship tool to easily include sponsors' logos, link, email and more in your newsletters.
Curated Price: from $25/month for unlimited emails to 500 subscribers For a deeper look at features and pricing, see our. To send email newsletters via Amazon SES for less. You typically don't have to think about how your email newsletters are sent; the app handles that for you. But with, it's worth taking a bit of time to set up both an email newsletter app and a transactional email service to send your emails, for a far cheaper way to send your newsletters.
With EmailOctopus, you'll connect your Amazon SES account first to send your emails with Amazon's transactional service. Then design your email newsletters in EmailOctopus' rich editor, and add contacts to your lists. It'll send the email, track stats, and help you grow your list just like any other email tool. Only this time, it's using another service to send the emails and passing the savings on to you. EmailOctopus Price: Free for 62,000 emails/month with Amazon SES and up to 2,500 subscribers; from $19/month Tuna plan for 10,000 subscribers and custom branding For a deeper look at features and pricing, see our.
To design brochure-like emails. Picture a nicely designed email in your mind, and it likely includes—at most—a small header photo at the top, a background color, and formatted text and images below that. At best, most emails look like nice blog posts—or plain emails. If you want more, 's templates can make your emails look like beautiful product demo pages, complete with full-sized images, beautiful Google Fonts-powered text, and detailed layouts that go far beyond your standard email. Creating your own design from FreshMail's templates is easy, with rich content blocks that include text-and-image layouts to add multiple columns and rich details.
Then add your content and send it to your contacts with all the standard email sending features you'd expect from any other app. And if you need to send emails to large lists occasionally, you don't even need a large monthly plan—instead, you can pay for just the emails you need to send. FreshMail Price: from $14/month for unlimited emails to 1,000 contacts, or $30 one-time payment for each 5,000 emails you send For a deeper look at features and pricing, see our. To schedule emails on a calendar. Want to see how your emails will look on a phone without sending a test message to yourself?
's email designer lets you preview how your messages look on both computers and phones while you're building your emails. You can add more detail to your emails with GetResponse, as well. It can import images from Flickr, Facebook, and iStock, sell products in emails with PayPal buttons, and even reuse text from previous emails with its snippets feature. Then, you can schedule your emails in advance by dragging them to the correct date on a calendar. And if you're promoting your products online, GetResponse has you covered with tools to import contacts from Facebook forms and Twitter ads. GetResponse Price: From $15/month Email plan for unlimited emails to 1,000 contacts For a deeper look at features and pricing, see our.
To send emails about promotions. Almost doesn't look like an email newsletter app at first glance.
Instead of prominent buttons for emails or automations, you'll see tabs for Promotions and Audience. Those Promotions are your emails—only here, they're focused on making emails to share your sales, events, coupons, new products, and other company events and promotions with potential customers.
Everything's simpler in Mad Mimi. The email editor helps you search for stock photos, the audience tab shows all your contact details in a tabbed table similar to a spreadsheet, and its social tool lets you add your social profiles to every email automatically. And if that's not enough, click the Add Things button to add a form builder, RSS-to-email tool, drip campaigns, personalization tools, and more. That lets you make Mad Mimi an email newsletter with just the features you want.
Mad Mimi Price: from $10/month Basic plan for unlimited emails to 500 subscribers For a deeper look at features and pricing, see our. To manage everything about your email newsletters on the go. May be the first email newsletter app you think of it you spend any time listening to podcasts—or have ever seen any of its monkey-themed shirts and hats. But beyond the swag, MailChimp is an app that's serious about helping you send better emails. You'll find everything here from a drag-and-drop email editor to rich subscriber profiles that track your contacts' interactions with your emails. Best are the extra apps and tools that come along with MailChimp.
MailChimp's mobile apps let you send emails, and check your stats, and add new contacts to your lists on the go. You'll also come to love its smarts that'll automatically find the best time to send your emails based on its data from everyone else's campaigns or your subscribers' time zones, automations that let you send emails based on your audience segments, a customizable form and landing page builder to gather subscribers, and new Mandrill-powered drip tools to send transactional emails from the same app. MailChimp Price: Free for sending 12,000 emails to 2,000 contacts; from $10/month for unlimited emails to 500 contacts For a deeper look at features and pricing, see our. To design an email template in minutes.
Want to quickly personalize your email templates? Makes that easy, with color-focused themes with content blocks you can move around. Its pre-made templates aren't rigid, HTML templates, but instead include the same header, signature, background colors, and content blocks as any other them. That makes them easy to make your own. You can then use those same tools to build landing pages and popups to gather subscribers for your lists.
Mailerlite emails are built around content, not just text and images. You can add a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over, and show product details from your store. Or add a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. You can then reuse those emails in automated workflows to onboard new subscribers.
Mailerlite Price: Free for sending unlimited emails to 1,000 subscribers; from $10/month for up to 2,500 subscribers For a deeper look at features and pricing, see our To send email newsletters, SMS messages, and social campaigns together. Email's important, but so is social and mobile—if anything, the two together are the new email. After all, your phone's always with you, and while you might ignore your email, you're unlikely to turn off your SMS notifications. So lets you combine them all, so you can target your audience wherever they're most likely to check their messages. On the email side, you'll have all the features you'd expect, with a familiar, Office-style editor that lets you drag and drop message components wherever you want, making it easy for anyone on your team to edit your email campaigns. Then, you can further your email marketing by sending out SMS messages with your latest announcements and deals, with all the same tools to gather contacts and segment them into lists that you're already using with your emails.
Mailigen Price: From $10/month to send unlimited emails to 500 subscribers For a deeper look at features and pricing, see our. To send transactional emails and newsletters together. If you're looking for a service to send emails directly from your app, 's a transactional email service that's ready to deliver as many notification, invoice, shipping status, and other routine emails as you need. It's also great at sending email newsletters, with its Campaigns tool. You can use its built-in email designer to customize your email style and build templates for both your newsletters and your routine transactional emails. You can segment your lists, and run A/B tests with up to 10 versions to test anything about your marketing that you want.
It's a handy way to handle all of your company's emails from one service, letting your developers send messages from your app the way that's easiest for them while also letting designers and writers update emails without having to dive into code. Mailjet Price: Free for sending up to 6,000 email per month; from $7.49/month for sending up to 30,000 emails For a deeper look at features and pricing, see our. To cost-effectively email large audiences. Email newsletter apps all let you grow your list over time, as long as you upgrade—but will you be able to afford emailing tens-of-thousands of followers?
Makes larger lists easier on your budget as long as you're not in a rush to send your messages. You'll select how many messages you need to send each month, then choose how soon your emails need to be sent—the slower, the cheaper.
That'll way, you can send thousands of messages a month without breaking the bank (for instance, you can email 99,000 contacts for $149/month—or a third of the price most other email newsletter apps charge—but it'll take 10 hours to deliver your emails). That comes along with a rich email editor, tools to organize your contacts, and even SMS and social network marketing to reach your audience on the go. It's an email app designed to send your marketing messages even to the largest audiences.
MailUp Price: From $37/month to send unlimited emails to 10,500 subscribers within 10 hours For a deeper look at features and pricing, see our. To build emails from curated content.
Most email newsletter apps let you either make a new email newsletter each time, or automatically generate a new email from your site's new blog posts. Takes a different approach. Its emails are built from content you curate into a news email, with links to your and others' content. Save articles and videos with its browser add-on, or connect your RSS feed, Twitter account, and more to pull in more content you've already shared. When you're ready to send an email, Revue shows each content item you've saved in the sidebar, where you can drag-and-drop them into your email. You can then customize the description, and add additional sections and dividers to organize your email.
It's one of the fastest ways to build a weekly news email from existing content. Revue Price: Free for sending unlimited emails a month to 50 subscribers; from $5/month Pro plan for 200 subscribers For a deeper look at features and pricing, see our To draft letter-style emails and send them when you're ready. Looking for a very simple way to send emails? Just might be the app for you. Its interface is stripped down to be focused just on your emails, with an editor that lets you pick the sections you want to add to your emails and fill in content without any clutter. There are still themes for your emails, but they're tucked away behind a menu so you can focus on your content.
Then, you can draft emails in advance to make sure they look great, and then send them when you're ready. That's easy with a draft section on Sendicate's dashboard that shows your emails complete with their header photo and subject. You can segment your audience with simple search filters, and schedule emails to be sent at the time and date of your choice. And with simple, typography focused templates, you can be sure your emails will always look great. Sendicate Price: Free for sending 1,000 emails to 500 contacts a month; from $9/month for unlimited emails to 500 contacts For a deeper look at features and pricing, see our. To send email newsletters to your eCommerce store customers.
Want an email and SMS marketing tool that can integrate with your site? Is an app that's designed for just that. With WordPress, WooCommerce, PrestaShop, and Magento plugins, as well as an API to connect to in-house apps, SendinBlue can work directly with your eCommerce store to send email newsletters, and from your site. You can design your own email templates or import an HTML page to send as an email, then use those templates for all of your emails. SendinBlue can also market to your users on the go with its integrated SMS marketing. With its site integration, you can see what your customers do on your site and what products they've purchased, then followup via email or SMS automatically or put them on new mailing lists based on their interests. And, you can use the same tool to let everyone know about your latest news and deals.
SendinBlue Price: Free for sending up to 300 emails per day; from $25/month Micro plan for sending up to 40,000 emails a month For a deeper look at features and pricing, see our. To write emails in a standard email app-style editor. If you've already tried another email newsletter app and want something different, you'll want to be able to move your lists and not have to start over from scratch. Lets you do just that with its migration assistant to import contacts from a number of email services or even a zip file.
It can also import HTML email template you're already using. When you're ready to send an email to your list, it's as easy as sending a reply in Outlook or Gmail.
Sendloop's editor show your From address and Subject line at the top, lets you pick your subscriber list in the To field, then type in your email with rich or plain text. If you need to edit photos, there's a built-in Creative Cloud-powered editor for simple Photoshop tools in your browser.
Sendloop Price: from $9/month for unlimited emails to 500 subscribers For a deeper look at features and pricing, see our. To send email letters for free. If you want the simplest way to send an email newsletter, and don't have more than 5,000 subscribers, you can't get any simpler than.
An insanely simple email newsletter app from the MailChimp team, Tinyletter has no email templates, no integrations with other apps, and almost no features—it's the only app on this list that doesn't include Zapier integrations. All it lets you do is make a landing page for people to signup, then write text-focused emails and send them to your subscribers in a click. It's the simplest way to get your message out, then get back to everything else you need to do.
Then, if you end up needing more, it's easy to migrate your lists to MailChimp and grow from there. Tinyletter Price: Free for sending unlimited emails to 5,000 subscribers To see how your message is received on email and social. Full-featured email apps don't have to be complicated and confusing to use. Proves that with its clean, simple interface that makes it simple to make beautiful emails and send them to your contacts. You can use its pre-made templates, add your own photos complete with filters, and then turn the templates into both emails and matching signup forms. Your emails will look great everywhere, since the templates are designed to look great on mobile, and you can have your newsletters automatically shared on Facebook.
Once your announcements have gone out, you can come back and check your stats from both your emails and your social network shares, and see what interactions that campaign brought in. And if you need more professional features, their Pro+ service can do your email and social marketing work, including design, for you. VerticalResponse Price: Free for sending up to 4,000 emails to 300 subscribers per month; from $11/month for unlimited emails to up to 500 contacts For a deeper look at features and pricing, see our.
To segment your subscribers in a spreadsheet-like table. One of the easiest ways to manipulate data is by throwing it into a spreadsheet. Almost anyone can then easily sort the data and quickly find similar segments.
Lets you do this with your contacts, with a spreadsheet-like interface to filter your contacts. Instead of having to set filters and hope they pick the right people, you can see every field in your contact details, sort by the item you want, then select contacts and turn them into a new segment in seconds. Then, you can use Vision6 to reach those contacts wherever they are. Right along with your email updates, you can schedule SMS and social media messages to go out at the same time. Without having to schedule a blog post and remember to post online at the same time, you can spread the word about your latest deals and promotions everywhere with Vision6. Vision6 Price: From $9/month Starter plan for sending 2,500 emails per month to 500 subscribers For a deeper look at features and pricing, see our. Build Your Own Email Newsletter App Email newsletter apps that do everything from design to list management to email delivery in one app are typically the best option.
They're especially cost effective with smaller lists, and save you enough time to pay for yourselves. For many types of software—file sharing, projects, and content management or eCommerce especially—it often makes sense to self-host apps, customize them for your needs, and run them from your own server once your company's large enough. Sending emails from your own server simply is too much trouble for all but the largest companies. You'll likely see your emails blocked by spam filters, or your servers swamped when you send messages to a large list. But there's a happy medium if you'd like more control.
You can host your own email app, and then use a —including Amazon SES, Mailchimp's Mandrill, SendGrid, and Mailgun—to send your messages. That gives you the flexibility of an app that you control, the cost savings of bulk email sending, and the confidence of sending emails with a dedicated service that delivers your messages to any email app, anywhere. Here are some great options: To self-hosted your email newsletter tool. For a self-hosted app to send beautiful email newsletters, look no further than. It's a PHP and MySQL based app that runs on your own servers, and it shouldn't be any more difficult to setup than a new WordPress install. Once it's up and running, you can create rich email newsletters with your own templates, use autoresponders to automatically send emails, and track stats on your email marketing.
What's more, you can setup multiple brands inside your Sendy account. That lets you send emails to all the list you need for multiple products or companies. You can even white label Sendy, give your clients access, and host your own email sending service for each of them. Sendy might not just save you money on sending emails; it might make you money, too. Sendy Price: $59 for a Sendy license, then around $0.0001 per email sent via Amazon SES For a deeper look at features and pricing, see our. To customize email sending with a hosted service.
If you like to customize everything about your emails, down to how they're sent, is the email app for you. It's designed to let you send emails from your own app, using the transactional email sending service of your choice. Instead of building email features into your own app or site, Sendwithus gives your team one place to manage your email templates, organize and sort your contacts, then trigger new emails via a CURL or API call. You can use Amazon SES, Postmark, SendGrid, Mandrill and more to send your messages, then track their stats and more in your Sendwithus dashboard. It's designed for transactional and other drip emails, but Sendwithus could also be a great way to send out email updates from your blog and more.
You'll be able to trigger emails to go out automatically whenever you publish—or make them work however you want. It's an easy way to send emails via an email sending service and integrate emails deeply into your app, while still having the convenience of beautiful email interface. Sendwithus Price: Free for sending unlimited emails to up to 1,000 contacts per month; from $100/month for up to 1,000 subscribers, plus additional email sending charges from For a deeper look at features and pricing, see our. To build your own email newsletter tool.
For an email app you can tweak and integrate into your own apps even further, there's. An open-source project from our own Zapier dev team, Django Drip is designed to make it easy to send automated emails to your users. But it can also send an email to everyone in a list whenever you want, making it a great tool to send email newsletters to all of your users.
Then, if you still want to avoid the problems of sending the emails from your own server, you can setup Django to send them via, and more. Django Drip Price: Free, plus additional email sending charges from Automate Your Email Newsletter With Zapier. Now that you've picked an app to send your email newsletter, it's time to make it a part of your workflow. There's no reason to hand-copy your contacts into your email lists or export your email lists to your CRM later.
Instead, app automation tool can, making sure everyone gets added to your email lists and more. Here are some of the best ways to automate your email newsletters. Gather Subscribers from Everywhere New contacts can come from anywhere: A form, Facebook Ad, spreadsheet, emails. These integrations are the best way to start building your email list: Add Customers to Your Email Lists Someone just bought your product. Add them to your email newsletter with these Zaps, and you can teach them how to use your product and let them know about new features automatically: Publish Your Newsletter No matter how large your email list is, there are always others who might want to read it. These integrations let you publish your newsletter everywhere—to your blog, social networks, and more: → Need more automations? Check out to find the most popular Zaps for your app—or build your own Zaps to streamline any part of your email marketing workflow.
Conclusion If you send similar emails to different people regularly, you need an email newsletter app. You might not need all the features of an advanced email newsletter app, with automated sending schedules and landing page builders and personalization tools. Not yet, anyhow.
But as your lists and marketing ambitions grow, you will. That's the great thing about the wide variety of email newsletter apps available. Whether you want to send a curated set of articles weekly to build a following around a topic, or need to send thousands of personalized messages for your multinational corporation daily, there are email apps to fit your needs. You can start simple—even with a —then grow into the advanced email marketing features the top newsletter apps offer. Start with the apps that feel most like they fit your needs today.
When you need more features, you can always switch to another app—or keep your original, simple newsletter tool alongside a more advanced marketing automation app if you need. Next Now that you've picked out the perfect app to send your emails, you'll need some people to send your emails to. In the next chapter, we'll look at, along with ways to automate your email lists and ensure your messages don't get marked as spam.
Non-free converters tend to be better: Premium video converters tend to have support for more mobile devices, are easier to navigate and more stable, get updated more often, have more documentation and more reliable ways to contact them, and they contain more features to adapt to a variety of situations. Wise Video Converter is one example for Windows, and Xilisoft Video Converter Ultimate is an example for Macs.
Xilisoft even includes a basic video editor, which makes its higher price tag easier to digest. Avoid monthly subscriptions: Annual subscriptions or a one-time fee are usually much more cost-effective in the long run.
If you're on the fence, the paid versions offer a free trial to help you decide. You get what you pay for: Like video converters, there is a sliding scale of quality depending on how much you are willing to fork over. The best all-around value tends to be Adobe Premiere Elements. The company's Elements line of products gives you access to Premiere (Windows, Mac) and Photoshop at a fraction of their usual cost, with the tradeoff being the removal of a few pro functions.
For example, Photoshop's print publication color tools have historically been unavailable in the Elements version. If you don't have a professional need, then Elements is arguably your better bet. This line of Adobe products is also not tied to their subscription-based offerings, so you pay a one-time fee, and you're on your way. And like the video converters, you can try before you buy.
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For macOS users, iMovie is also worth a look. This editor created by Apple costs $15, making it a compelling alternative if your needs fall between a free app and Premiere (or Final Cut Pro, for that matter). Popularity means more product assistance: Video editors like Premiere are common and have been around for a long time, so if you want a tutorial or tech support, it's usually only a Google search away.
YouTube is packed with tutorials for Adobe products that can turn a beginner into an intermediate user in a matter of days. Stick to the familiar: VLC Media Player, Media Player Classic Home Cinema, Windows Media Player, and QuickTime are recognized names for a reason.
They just work, and they're trustworthy (as in, they're not monetizing or even recording user data). For macOS users, QuickTime also has respectable basic support for content creation and sharing. (If Windows is defaulting to its own media player and you want to use something else that you've just installed, hold down the Shift key, right-click on the file, choose Open With, and select your new video player from the menu.) Don't pay unless your needs require it: Video playing software is much less resource-intensive to create and maintain than a converter or editor, so Microsoft and Apple can give away their own high-quality players, and the VideoLAN Organization (the makers of VLC) can exist as a non-profit and still survive. If there's a price tag attached to the video player that you're interested in, make sure that you haven't been redirected to a different product or to a bundle.
With good video editing software, there's minimal processing time when you add video and audio clips that you want to put together. It has a preview window that quickly lets you check your progress without bogging down your computer. What you see in the preview is more or less the same as what you see in the final video file. When it comes time to convert your project into a file, the editor can take full advantage of your computer's potential processing speed to render the end product quickly and without errors.
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Ideally, the rendering function has presets for quality and file size that are optimized for things like uploading to YouTube or Facebook, and the ability to create your own presets. And you want an editor that's updated a few times a year to fix bugs and add new features. Adobe Premiere Elements ticks all of these boxes, and for a reasonable price. If you have more money to burn, Premiere Pro, Avid, and Sony Vegas Pro are also good, but you may require training to get the most out of their more advanced features.